How Our Press release distribution services is different from other firm services?
Importance of Press release distribution services
Lots of places try to fake you out by calling themselves a “newswire” when they are not. Here’s another critical point: Press release distribution services is dedicated to sending press releases.
Did you know that the Associated Press and UPI newswires use their wires ONLY for content their reporters write? Well they do. They also have services to send other stuff, but here’s the problem: The other material technically gets “sent” but it’s buried deep where journalists under deadline in newsrooms do not bother to look. That’s why we choose to go with a true, dedicated wire for press releases.
Other Global newswire have commissioned salespeople whose job it is to sell and upsell you, or they don’t eat. Our editors are trained in journalism, and they don’t have the pressure of commissions.
When they give you advice, it’s because it is good advice and not some sales tactic.
The sad and little-known truth is that many cut-rate Event Press Release Samples will send your release using addresses in “editor@newspaper.com” format. In other words, they have no contact whatsoever at the newspaper, so they send it to a generic address. Of course it gets spam filtered and never reaches an editor or journalist. But they can claim that they sent your release to the newspaper.
Do you see why some of these outfits can charge next to nothing for “distributing” your press release? They think you’ll be happy that the release was sent to lots of places, when the real success comes from people receiving and reading your release. That’s why we cultivate personal relationships with our sources, so your individual release is highly likely to reach their personal inboxes.
Some other companies are little more than automated online systems that take your press release and blast it out, spam-style, to huge numbers of email addresses and websites. Then they say your release got lots of “views” or “pickups.” And if they do have any humans minding the store when you call, they’re likely to be in a massive call center in a third-world country where every support rep is named Bob.
In contrast, our editors all work together in our office in Maryland, and have actual journalism backgrounds. If you choose, you can have your later press releases handled by the same person who handled your first one. We think that a personal relationship leads to better results for you.
Earlier we talked about how some companies claim they used a “newswire” or even that they themselves are newswires, when they actually did not and are not. Another game they’ll play, in order to keep their expenses down, is to negotiate some limited distribution on a wire so they can claim your release “went out on the wire.”
In reality it was to a very limited audience, but they don’t tell you that. At news wire services, we pay lots of money for special access to the full, nationwide distribution of business wire news, so you get maximum exposure.
Your press release is too important to take someone’s word that it was distributed properly. That’s why we don’t just tell you that it went out–we give you the links so you can see for yourself.
[https://sanfranciscodaily360.blogspot.com/2022/01/best-virtual-event-press-release-service.html]
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